About us

The first-ever clothing brand launched in North America to offer end-to-end transparency in the journey toward sustainable fashion. The design and product developments are created and made in Newfoundland and Labrador, Canada. After which the details are sent to our manufacturers offshore. Our team is personally involved in choosing and deciding the fabric and color which goes into manufacturing while working tirelessly and closely with the manufacturer to safeguard the brand values.

We at Contour meticulously select the upcycled fabric (the fabric that would have otherwise ended up in landfills creating a massive environmental impact) with the involvement of our expert team members. It then goes to a small manufacturing facility that empowers and supports small businesses and provides opportunities for women entrepreneurs to grow. After manufacturing, we use consolidated shipping to reduce the carbon footprint. Every piece of clothing at Contour is made with care and love. From start to finish, the team behind Contour has 100% visibility on the process to ensure we are a step ahead of saving the environment while providing you with a great fashion experience.

As Contour grows, it will become more than just a fashion brand. It will give you confidence and pride while wearing a piece of clothing that is eco-friendly. Contour focuses on providing sustainable everyday designer wear in response to the negative impacts of fast fashion on the environment. According to research, more than 60% of a regular person’s wardrobe consists of unsustainable clothing. That is why we insist on choosing linen and cotton as materials for our products. Our final goal is to replace your wardrobe with an eco-friendly everyday clothing piece without compromising fashion and style.

Our Team

Roshayne Mendis- Founder, CEO

With more than seven years of experience in textile development and merchandising, I always had the urge to start my own brand for quite a long time. I decided to start my own online retail store in April 2020 and put in some initial work and registered the company in June 2020. I wanted to use the knowledge I gained over the years as an employee in retail and as well as a consumer for my first retail brand “Contour”. I believe that “how you feel in your clothing brings out your confidence. It’s not how stylish your attire is, it is how you feel in it”. Contour focuses on cotton and linen products due to its quality and comfort levels. Being the co-founder of Contour is one of my greatest achievements and I would be committed in providing the best for my customers. With Contour I wanted to create something different, give my customers a unique experience and show them what it is like to be yourself and in being you in every piece of clothing you wear. Over the next few years, we will plan on adding on more designs into our products. There is always a first time in everything, and we will gradually learn and cater to the needs of our customers and it’s a journey travelled together.

Robin Mendis - Co Founder

With 16 years of experience servicing clients/customers in Asia, Middle East and Canada in an operational background I have dealt with customers firsthand and have always had a customer-first approach in providing excellent service to ensure that the customer is fully satisfied with the service or product offered. I had always wanted to start my own company to bring my vision into action. However, starting a business has many hurdles and it takes time and effort to overcome them. However, in June 2020 we were able to register the company and I finally became a Co-Founder of Contour. I am excited and proud of this achievement and I know that with the level of commitment and standards, we will exceed your expectations. Our approach is to bring a quality product with a brand to meet your standards with luxury and style to suite your everyday needs to organize your closet with pride and elegance.